10 Great Ways to Promote Your Business on LinkedIn
LinkedIn is famous for connecting people around the world. Many people associate with finding new positions and advance careers, but LinkedIn can be a valuable space to expand the network to many types of businesses.
Professional, creative digital newly created companies and even artists freelancers can use LinkedIn to promote your services to a different audience that is available in other social networks. The key is to make an intelligent strategy to approach them.
1. Create a Page Company:
Unlike personal profiles, LinkedIn company pages are prepared to better represent a brand or organization. Even if you run a small operation, use a company page and connect it to your own profile is a good move. You can post updates and add information that is much better from a brand that of an individual.
2. Highlight your Business on Your Own Profile:
Personal profiles remain a powerful tool LinkedIn. You get the opportunity to present yourself as the person behind the brand and build a professional reputation. Make sure your profile activities of your company and links listed all pages: your business website , your professional Twitter account, etc.
3. Update frequently:
Through your company page, you can post news and update your professional community in the recent evolution of your company. It is important to use this option frequently and strategically. Relevant news that you should consider including recently completed projects, new partnerships, news coverage, creative tips, new features or products and anything that shows your business as an active and serious operation.
4. Use Larger Images:
Each type of visual content that is loaded on LinkedIn should be of high quality – from the company logo to your own profile picture . LinkedIn is not a very visual network, so it is important that the little freedom you have with the images will be exploited skillfully. For example, by posting updates, you can edit the images shown of it.
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5. Start a Group:
A great social feature of LinkedIn is the possibility of starting a group that focuses on a specific interest. If you can connect your business to a general theme that involves people, you can create a group, stir a discussion and make sure members know about your business.
6. Participate in Other Groups:
Creating your own community is not enough in the world of social media. You need to be active in existing communities and interact with other users. The idea here is not filled with spam groups with messages about the activity of your business, but to participate in an actual conversation that creates real ties.
7. Looking for Employees and Partners:
If you work in a team environment often or cooperate with other professionals, you can get a lot more attention by engaging these people in your activities LinkedIn. If outsiders see that your page is followed by professionals with skills and experience, your credibility immediately becomes stronger.
8. Write and Strategic Intelligent form:
Think about the content you post on LinkedIn in the same way you would your company website or blog. The texts that are added to your summary section of the company, news updates, or your own personal profile need to be targeted and optimized. Two important points are here using keywords that emphasize your specialty, and to write intelligent and short content, showing that you are an expert in your field.
Despite the more professional approach, LinkedIn is a social network yet. To succeed here you need to be a social actor that relates to people. The good thing about LinkedIn is that it helps you to interact with the right people, showing circles connectivity. Browse through the profiles of your connections and see who they are involved. You may find a valuable asset.
10. Takes LinkedIn Seriously:
Like any other marketing channel, LinkedIn will work well for you if you take it seriously and put the effort to understand how they can work best for you. Because it is not a network “for the masses”, many people tend to use LinkedIn to fast. If you want to see real results, you should incorporate your LinkedIn comprehensive strategy for social media marketing. Stay abreast of news from LinkedIn, learn about the features and tools, and browse through the pages of business and personal profiles to see how others put to good use LinkedIn.